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Between August 2007 and June 2009, Setanta Sports was available through BT Vision, via DTT and a smart card, offering live Premiership and Scottish Premier League games, as well as other sporting events such as US PGA Tour Golf and Magners League Rugby. The aim was to attract “hundreds of thousands” of customers by the end of 2007 and 2-3 million in the medium-term. On 11 April 2014, BT announced that the original Vision service would be closed down as of 30 June, cheap football shirts with all customers getting a free upgrade to its modern YouView service. BT Vision was the second IPTV television platform in the UK, after Homechoice TV.